About us

Fortune Reserve, a division of J. Austin & Company, is a trusted source for buying and selling a wide range of precious metals and collectibles. Located in Southern Oregon’s Rogue Valley, we specialize in physical gold and silver bullion, numismatic coins, estate jewelry, diamonds, and banknotes. Created to meet the needs of our expanding client base, FortuneReserve.com provides a secure platform for 24/7 bullion trading. We’re committed to building lasting relationships with customers who seek reliable financial transactions and a business that aligns with their values. We pride ourselves in having never closed our brick-and-mortar locations during the pandemic. We want to be here for our clients when they need us the most. An easy way to remember our name is to think of the Federal Reserve, known for its debt-based solutions; in contrast, we are Fortune Reserve, focusing on value-based solutions.

Our History & Name

J.R. Austin  b.1923 – 2012

Jack Austin born January 20th, 1923 in Knoxville, TN started life boldly and fearlessly. When the Japanese Bombed Pearl Harbor Dec. 7, 1941 Jack immediately signed up for the Navy and became an airman. After his first 28 missions he could have gone home, but instead stayed for the duration of the War until honorably discharged in 1945 with noteworthy decorations. When asked by his grandson Mark if he was ever scared. He did not hesitate even a moment to answer “Scared? Were we scared? Hell no we weren’t scared… You can’t do anything with a plane full of scared people!” That statement personified his life and made a major impact on his Grandson and is still part of the J. Austin philosophy to this day. “You can’t do business if you’re scared of the market or unsure of what you are doing. Fear and success cannot exist in the same plane nor business” Jack began buying coins and other investments right after the war. He was familiar with supply and demand where his investment knowledge and solid decision making brought him great wealth and success. He never second-guessed the market. He learned during the war that the best decisions are made by having a deeper sense of knowing, beyond the emotion-based. One fateful day in 1944 when Jack’s plane riddled with anti-aircraft fire burst into flames, he did not look back; he simply did what was necessary to save what was left of his crew and plane. The plane flew at times only 50 feet above the water on one engine, no ammo, and little fuel before it landed. Jack never bragged about his heroism, if you asked him about it, he would only say he did what needed to be done. He was awarded the air medal for his actions that day. Before leaving the Navy accumulated 275.7 combat hours over enemy territory.

Jack’s oldest Daughter, Elizabeth Austin, Married Bill Hutto in 1966. Bill in the late 70s joined the numismatic and bullion market until his untimely passing when Mark was only 14. It would be another decade before his youngest son Mark Hutto took the reins of numismatic adventurism and began buying coins and valuables across Europe with his newlywed wife Andrea. Together Mark and Andrea expanded the concept from coins and bullion investments to include diamonds, antique jewelry, ancient artifacts, as well as militaria and vintage sports memorabilia. Today, they run two shops in the Pacific Northwest. Mark has more than thirty years of professional numismatic experience from buying coins in Europe to managing an online numismatic auction house. Andrea is the brains behind the diamond business with almost a decade of professional diamond-buying experience. Today they and their staff use FortuneReserve.com to facilitate all their clients’ bullion goals. FortuneReserve.com is geared towards competitive pricing with a focus on getting easily traded products into clients’ hands. 

If you would like to learn more about our company or have questions about our products, please reach out to us via phone at (541) 955-2985, using our online live chat feature, or you can simply fill out the form below and someone will get back with you as soon as possible.